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Yay! was created out of a need for a new way of thinking about milk in the U.S. We’re making milk more convenient by shifting perceptions and breaking barriers. Yay! allows for greater distribution, access, and availability of healthy and delicious milk to a wider audience. Yay! Milk is 100% Grade A milk, packaged with the highest standards of food safety, with all the nutrition of traditional carton and jug milk.